Privacy policy

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Privacy policy

Personal data (usually referred to just as „data“ below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there. Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the „GDPR“), „processing“ refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not. The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.

Our privacy policy is structured as follows:

  1. Information about us as controllers of your data
  2. The rights of users and data subjects
  3. Information about the data processing

1. INFORMATION ABOUT US AS CONTROLLERS OF YOUR DATA

The party responsible for this website (the „controller“) for purposes of data protection law is:
Brain Trust UG (limited liability)
Auf der Weide 41
D-28790 Schwanewede
Germany
Email: braintrustug@gmail.com
The controller’s data protection officer is:
Percy Schramm
Email: mysummerfoot@gmail.com

2. THE RIGHTS OF USERS AND DATA SUBJECTS

With regard to the data processing to be described in more detail below, users and data subjects have the right to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR); to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR); to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR; to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR); to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR). In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.
Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller’s future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.

3. INFORMATION ABOUT THE DATA PROCESSING

Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.
Server data
For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website: These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.
The data thus collected will be temporarily stored, but not in association with any other of your data.
The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.
The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.

Cookies

  1. a) Session cookies
    We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address.
    This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.
    The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.
    If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR. When you close your browser, these session cookies are deleted.
  2. b) Third-party cookies
    If necessary, our website may also use cookies from companies with whom we cooperate for the purpose of advertising, analyzing, or improving the features of our website. Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.
  3. c) Disabling cookies
    You can refuse the use of cookies by changing the settings on your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. Browser settings cannot prevent so-called flash cookies from being set. Instead, you will need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you are using. If you have any questions, please use the help function or consult the documentation for your Flash player or contact its maker for support.
    If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.

Order processing

The data you submit when ordering goods and/or services from us will have to be processed in order to fulfill your order. Please note that orders cannot be processed without providing this data. The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR. After your order has been completed, your personal data will be deleted, but only after the retention periods required by tax and commercial law. In order to process your order, we will share your data with the shipping company responsible for delivery to the extent required to deliver your order and/or with the payment service provider to the extent required to process your payment. The legal basis for the transfer of this data is Art. 6 Para. 1 lit. b) GDPR.

Customer account/registration

If you create a customer account with us via our website, we will use the data you entered during registration (e.g. your name, your address, or your email address) exclusively for services leading up to your potential placement of an order or entering some other contractual relationship with us, to fulfill such orders or contracts, and to provide customer care (e.g. to provide you with an overview of your previous orders or to be able to offer you a wishlist function). We also store your IP address and the date and time of your registration. This data will not be transferred to third parties.
During the registration process, your consent will be obtained for this processing of your data, with reference made to this privacy policy. The data collected by us will be used exclusively to provide your customer account.
If you give your consent to this processing, Art. 6 Para. 1 lit. a) GDPR is the legal basis for this processing.
If the opening of the customer account is also intended to lead to the initiation of a contractual relationship with us or to fulfill an existing contract with us, the legal basis for this processing is also Art. 6 Para. 1 lit. b) GDPR.
You may revoke your prior consent to the processing of your personal data at any time under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent.
The data previously collected will then be deleted as soon as processing is no longer necessary. However, we must observe any retention periods required under tax and commercial law.

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).
Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU’s data protection regulations when processing data in the United States.
The Google Analytics service is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. Usage and user-related information, such as IP address, place, time, or frequency of your visits to our website will be transmitted to a Google server in the United States and stored there. However, we use Google Analytics with the so-called anonymization function, whereby Google truncates the IP address within the EU or the EEA before it is transmitted to the US. The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. This data can also be used to provide other services related to the use of our website and of the internet in general. Google states that it will not connect your IP address to other data. In addition, Google provides further information with regard to its data protection practices at
https://www.google.com/intl/de/policies/privacy/partners, including options you can exercise to prevent such use of your data.
In addition, Google offers an opt-out add-on at
https://tools.google.com/dlpage/gaoptout?hl=en in addition with further information. This add-on can be installed on the most popular browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs Google Analytics‘ JavaScript (ga.js) that no information about the website visit should be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services we may use as detailed herein.

Facebook plug-in

Our website uses the plug-in of the Facebook social network. Facebook.com is a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is also operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as „Facebook.“
Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Facebook guarantees that it will follow the EU’s data protection regulations when processing data in the United States.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. Further information about the possible plug-ins and their respective functions is available from Facebook at
https://developers.facebook.com/docs/plugins/
If the plug-in is stored on one of the pages you visit on our website, your browser will download an icon for the plug-in from Facebook’s servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website will also be recorded. If you are logged in to Facebook while visiting one of our plugged-in websites, the information collected by the plug-in from your specific visit will be recognized by Facebook. The information collected may then be assigned to your personal account at Facebook. If, for example, you use the Facebook Like button, this information will be stored in your Facebook account and published on the Facebook platform. If you want to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your browser to prevent the Facebook plug-in from loading.
Further information about the collection and use of data as well as your rights and protection options in Facebook’s privacy policy found at
https://www.facebook.com/policy.php

YouTube

We use YouTube on our website. This is a video portal operated by YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as „YouTube“.
YouTube is a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as „Google“. Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google and its subsidiary YouTube guarantee that they will follow the EU’s data protection regulations when processing data in the United States.
We use YouTube in its advanced privacy mode to show you videos. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the advanced privacy mode means that the data specified below will only be transmitted to the YouTube server if you actually start a video. Without this mode, a connection to the YouTube server in the USA will be established as soon as you access any of our webpages on which a YouTube video is embedded. This connection is required in order to be able to display the respective video on our website within your browser. YouTube will record and process at a minimum your IP address, the date and time the video was displayed, as well as the website you visited. In addition, a connection to the DoubleClick advertising network of Google is established.
If you are logged in to YouTube when you access our site, YouTube will assign the connection information to your YouTube account. To prevent this, you must either log out of YouTube before visiting our site or make the appropriate settings in your YouTube account. For the purpose of functionality and analysis of usage behavior, YouTube permanently stores cookies on your device via your browser. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above. Further information about the collection and use of data as well as your rights and protection options in Google’s privacy policy found at
https://policies.google.com/privacy

etracker web analytics

We use etracker on our website. This is a web analytics service provided by etracker GmbH, Erste Brunnenstr. 1, 20459 Hamburg, hereinafter referred to as „etracker“. Etracker is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. To analyze usage behavior, etracker stores cookies on your device via your browser and creates a pseudonymous usage profile. However, the data processed in this way will not be used to identify you personally without your separate consent nor will this data be merged with other personal data.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
In addition, you have the option of terminating the analysis of your usage behavior by opting out. By confirming the link http://www.etracker.de/privacy?et=V23Jbb a cookie is stored on your device via your browser to prevent any further analysis. Please note, however, that you must click the above link again if you delete the cookies stored on your end device.

Hotjar web analytics

We use Hotjar on our website. This is a web analytics service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as „Hotjar“. Hotjar is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
Hotjar allows us to monitor your usage behaviour on our website, such as logging and evaluating your mouse movements or mouse clicks. However, your visit to our website will be anonymized. In addition, information about your operating system, your internet browser, incoming or outgoing links, the geographical origin of your access, and the type and resolution of the device you are using are evaluated by Hotjar and processed for statistical purposes. Hotjar can also obtain direct feedback from you. Hotjar offers further information about its data protection practices at
https://www.hotjar.com/privacy
In addition, you have the option of terminating the analysis of your usage behavior by opting out. By confirming the link https://www.hotjar.com/opt-out a cookie is stored on your device via your browser to prevent any further analysis. Please note, however, that you must click the above link again if you delete the cookies stored on your end device.

Criteo web analytics

We use Criteo on our website for analytics and custom display of advertising. Criteo is a service of Criteo SA, 32 Rue Blanche, 75009 Paris, hereinafter referred to as „Criteo“. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. Information about your visit to our website and your activities on the websites of our advertising partners is collected via tracking cookies and similar storage techniques. This information includes, for example, the number of sub-pages, advertisements, and products you view, the search function you use, information about your device (type, operating system, version), and/or your location, in order, for example, to advertise only regionally available products or services. Criteo uses a technical ID that records the products you look at and your search behavior. According to Criteo, however, this does not identify you as a person; only anonymous information about your possible interests is determined. After evaluation of the collected information, Criteo places individual advertisements on our website or on the websites of our advertising partners („publishers“). These publishers can use cookies stored on your device via your browser to determine whether an advertisement from the Criteo advertising network should be displayed.
Criteo processes your complete IP address exclusively for the following purposes:
– to detect fraud, i.e. visits not due to human behavior;
– give credit for sales (conversions);
– provide marketing reports with aggregated data.

At

Privacy

you find further data protection information as well as information about the analysis and advertisements.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above. You can also use the above link to prevent the analysis of your visit by means of an opt-out cookie. A cookie will be stored on your device via your browser to prevent any further analysis. Please note, however, that you must click the above link again if you delete the cookies stored on your end device.

MailChimp – Newsletter

We offer you the opportunity to register for our free newsletter via our website.
We use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as „The Rocket Science Group“.
Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active the Rocket Science Group guarantees that it will follow the EU’s data protection regulations when processing data in the United States. In addition, the Rocket Science Group offers further information about its data protection practices at
http://mailchimp.com/legal/privacy/ If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be saved. During the registration process, your consent to receive this newsletter will be obtained together with a concrete description of the type of content it will offer and reference made to this privacy policy. The newsletter then sent out by The Rocket Science Group will also contain a tracking pixel called a web beacon. This pixel helps us evaluate whether and when you have read our newsletter and whether you have clicked any links contained therein. In addition to further technical data, such as data about your computer hardware and your IP address, the data processed will be stored so that we can optimize our newsletter and respond to the wishes of our readers. The data will therefore increase the quality and attractiveness of our newsletter. The legal basis for sending the newsletter and the analysis is Art. 6 Para. 1 lit. a) GDPR. You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.

Jetpack – WordPress Stats

Our website uses Jetpack with the WordPress Stats extension. This is a web analysis service provided by Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA, hereinafter referred to as „Automattic“. Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active Automattic guarantees that it will follow the EU’s data protection regulations when processing data in the United States.
The Jetpack: WordPress Stats services is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
Jetpack: WordPress Stats stores cookies on your device via your browser in order to analyze how you use our site. Data such as your IP address, the pages you visit, the website from which you came (referrer URL), the duration of your visit, and the frequency of your visits will be processed. The data collected will be stored on an Automattic server in the USA. However, your IP address will be made anonymous immediately after processing and before it is stored. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

Shariff social media buttons

Our website uses the plug-ins of the following social networks. To integrate these plug-ins, we use the Shariff plug-in. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.
Shariff is an open source program developed by c’t and heise. By integrating this plug-in, linked graphics prevent the following social network plug-ins from automatically establishing a connection to the respective social networks server when you visit website(s) on which the plug-ins are integrated. Only if you click on one of these linked graphics will you be forwarded to the service of the respective social network. Only then will information about your use of our site be recorded by the respective social network. This information may include your IP address, the date and time you visited our site, as well as the pages you viewed.
If you are logged in to one of the social network services while visiting one of our plugged-in websites, the information collected by the plug-in from your specific visit will be recognized by the provider of that social network and assigned to your personal user account there and/or publish information about your interaction with our site there. If, for example, you use the a share button for the social network, this information may be stored in your user account there and published on the platform of the respective social network provider. To prevent this, you must either log out of the social network before clicking the graphic or make the appropriate settings in your social network account.
Further information about Shariff is available at
http://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html
The following social networks are integrated into our website:
Google+ operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, California, 94043, USA.
Privacy information is available at https://policies.google.com/privacy
Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU’s data protection regulations when processing data in the United States. Facebook operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, operated within the EU by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Privacy information can be found at https://www.facebook.com/policy.php Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Facebook guarantees that it will follow the EU’s data protection regulations when processing data in the United States. Twitter operated by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. Privacy information can be found at https://twitter.com/privacy Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active
Twitter guarantees that it will follow the EU’s data protection regulations when processing data in the United States.

CloudFlare

To secure our website and to optimize loading times, we use the CloudFlare CDN (content delivery network). This is a service of Cloudflare Inc., 101 Townsend Street, San Francisco, California 94107, USA, hereinafter referred to as „CloudFlare“.
Through certification according to the EU-US Privacy Shield
(https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active)
CloudFlare guarantees that it will follow the EU’s data protection regulations when processing data in the United States. The legal basis for collecting and processing this information is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the secure operation of our website and in its optimization. If you access our website, your queries are forwarded to CloudFlare servers. Statistical access data about your visit to our website is collected and CloudFlare stores a cookie on your terminal device via your browser. Access data includes
– your IP address;
– the page(s) on our site that you access;
– type and version of internet browser you are using;
– your operating system;
– the website from which you came prior to visiting our website (referrer URL);
– your length of stay on our site; and
– the frequency with which our pages are accessed.
The data is used by CloudFlare for statistical evaluations of the accesses as well as for the security and optimization of the offer.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
CloudFlare offers further information about its data collection and processing as well your rights and your options for protecting your privacy at this link:
https://www.cloudflare.com/privacypolicy/.

Amazon Associates (PartnerNet)

In unserem Internetauftritt setzen wir das AMAZON-Partnerprogramm ein. Es handelt sich hierbei um einen Dienst der Amazon Europe Core S.à r.l., 5 Rue Plaetis, L -2338 Luxemburg.  Über das AMAZON-Partnerprogramm werden in unserem Internetauftritt Werbeanzeigen von Amazon.de platziert. Klicken Sie auf eine dieser Werbeanzeigen, werden Sie zu dem damit korrespondierenden Angebot auf dem AMZON-Internetportal weitergeleitet. Sofern Sie sich dort anschließend für den Kauf des beworbenen Produkts entscheiden, erhalten wir hierfür eine „Vermittlungsprovision“ von Amazon.
Damit dieser Dienst ermöglicht werden kann, setzt Amazon Cookies ein. Mit Hilfe dieser Cookies kann Amazon nachvollziehen, dass Sie von unserem Internetauftritt auf das AMAZON- Internetportal weitergeleitet worden sind. Amazon bietet unter https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010
weitergehende Datenschutzinformationen an.
Rechtsgrundlage ist Art. 6 Abs. 1 lit. f) DSGVO. Unser berechtigtes Interesse liegt in der Gewährleistung der Abwicklung und Auszahlung unserer Provisionsansprüche durch Amazon.
Falls Sie mit dieser Verarbeitung nicht einverstanden sind, haben Sie die Möglichkeit, die Speicherung der Cookies durch eine Einstellung in Ihrem Internet-Browsers zu verhindern. Nähere Informationen hierzu finden Sie vorstehend unter „Cookies“.

Google AdWords with Conversion Tracking

Our website uses Google AdWords and conversion tracking. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).
Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU’s data protection regulations when processing data in the United States. We use conversion tracking to provide targeted promotion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally. If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website. The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking. You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. In addition, Google provides further information with regard to its data protection practices at
https://services.google.com/sitestats/de.html
http://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
in particular information on how you can prevent the use of your data.

Google AdSense

We use Google AdSense on our website to integrate advertisements. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google). Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU’s data protection regulations when processing data in the United States. Google AdSense stores cookies and web beacons on your device via your browser. This enables Google to analyze how you use our website. In addition to your IP address and the advertising formats displayed, the information thus collected will be transmitted to Google in the USA and stored there. Google may also share this information with third parties. Google states that it will not connect your IP address to other data. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
In addition, Google offers an opt-out add-on at
https://policies.google.com/privacy
https://adssettings.google.com/authenticated in particular on options for preventing the use of data.

Google Remarketing

We use the remarketing function on our website. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google).
Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU’s data protection regulations when processing data in the United States. We use this feature to deliver interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. To allow this advertising service to function, Google stores a cookie with a sequence of numbers on your device via your browser when you visit our website. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit a third-party website that also uses the Google advertising network, advertising may appear that refers to our website or our offers there. To permanently disable this feature, Google provides a browser plugin for most common browsers at
https://www.google.com/settings/ads/plugin?hl=de
Likewise, the use of cookies from certain providers, e.g. via
http://www.youronlinechoices.com/uk/your-ad-choices/
or
http://www.networkadvertising.org/choices/ can be deactivated by opt-out.

Cross-device marketing allows Google to track your usage patterns across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google account.
Google offers more information about Google Remarketing at
http://www.google.com/privacy/ads/

Microsoft Bing Ads

Our website uses Bing Ads for remarketing and follow-up. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 – 6399, USA, hereinafter referred to as „Microsoft“, based on so-called Universal Event Tracking (UEN). Through certification according to the EU-US Privacy Shield
(https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active)
Microsoft guarantees that it will follow the EU’s data protection regulations when processing data in the United States. The legal basis for collecting and processing this information is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site. If you click on an advertisement placed by us on the Bing search engine, Microsoft stores a cookie on your terminal device to track your activity via your browser. This cookie expires after 180 days and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, both Microsoft and we may recognize that you have clicked on an advertisement placed by us at Bing and have been forwarded to our website from there. Microsoft uses the information collected by the tracking cookie to compile visit statistics for us. This provides us with information on the number of hits triggered by the advertising placed on Bing and which pages on our site were subsequently accessed. However, we do not receive any information that could be used to identify you personally.
In addition, Microsoft may be able to track your user behavior across multiple devices using cross-device tracking. This enables Microsoft to display personalized advertising across all devices. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above. If you have a Microsoft account, you can also change the settings for personalized advertising there at http://choice.microsoft.com/de-de/opt-out. Microsoft also provides additional information about Bing Ads, the collection and use of data, and your rights and disclosures about how you can protect your privacy at https://help.bingads.microsoft.com/#apex/3/de/53056/2 and https://privacy.microsoft.com/de-de/privacystatement.

affilinet tracking cookies

We also advertise third-party offers and services on our website. If you enter into a contract with the third party after viewing our advertising for these third party offers, we will receive a commission for this referral. We use the affilinet tracking cookie to record this successful conversion. However, this cookie does not store any of your personal data. Only our identification number as the affiliate advertiser and the serial number of the advertising material you clicked on (e.g. a banner or a text link) are recorded. We need this information for the purpose of processing and/or receiving payment of our commissions. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

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